Tag: Paramount

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What to Know Ahead of the 2026 Barrett Media Audio Summit

"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."

How Country Radio Is Turning Up the Volume for America’s 250th

"America's 250th birthday is pushing programmers to go bigger."

Taylor Swift, Beyoncé, BTS: Inside Women’s Rise In Live Music

You don't need a research report to figure this...

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

Former Paramount Executive Kevin Kay Named Chief Content Officer of Scott Coker’s New MMA Promotion

"We have assembled a team of premium sports leaders who share our values and respect for combat sports."

Netflix Backs Out Of Warner Bros. Discovery Bidding With Paramount Likely To Secure

"At the price required to match Paramount Skydance’s latest offer, the deal is no longer financially attractive."

Paramount To Debut Programmatic Live Ad Sales in UFC, Sports Events

"This initiative underscores Paramount’s commitment to media modernization, expanding opportunities for marketers to show up during the biggest and buzziest moments of scaled audience attention."

UFC, Paramount Announce Kate Scott as Host of UFC Studio Coverage

"Paramount Skydance’s debut marks a high-profile expansion of the UFC’s broadcast strategy following its record-breaking media deal."

How Broadcasting Layoffs, AI, and Creators Are Redefining the Media Industry

2026 has arrived, and hope springs eternal for many across the broadcasting industry. But before we move forward, we must first revisit some harsh...

Warner Bros. Discovery Reportedly Will Reject Paramount Takeover Bid Next Week

"Paramount Skydance went public earlier this month with a $30-per-share all-cash offer for Warner Bros. Discovery."

Bari Weiss Defends Pulling 60 Minutes Story on CECOT Saying Piece Was “Not Ready”

"I want to say something about trust: our trust for each other and our trust with the public"

Paramount Guarantees Backing of Larry Ellison in Warner Bros. Hostile Bid

"Larry Ellison has agreed to provide an irrevocable personal guarantee of $40.4 billion of the equity financing for the offer and any damages claims against Paramount"

Paramount, Netflix Boast Double-Digit Gains in Nielsen’s November Media Distributor Gauge

"YouTube and Disney retained the top two spots, with 12.9% and 10.5% of total TV, respectively. YouTube’s share remained flat month-over-month, while Disney dropped 0.9 share points"

60 Minutes Correspondent Alleges CBS News Chief Bari Weiss Pulled CECOT Story For Political Reasons

"The decision was made roughly a day and a half before broadcast, an unusually late intervention for the long-running newsmagazine"

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How Country Radio Is Turning Up the Volume for America’s 250th

"America's 250th birthday is pushing programmers to go bigger."

Taylor Swift, Beyoncé, BTS: Inside Women’s Rise In Live Music

You don't need a research report to figure this...

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic

"For TikTok, every retained interaction is valuable."