Tag: Paris Olympics

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

NBCUniversal Presentation of Olympic Games Paris 2024 Averages 30.7 Million Viewers in Prime Time Coverage

Television BSM Staff BSM Staff -
NBCUniversal completed its coverage of the Olympic Games Paris 2024 with a triumph, registering a strong multiplatform performance that documented the competition and victories...

NBCUniversal Generates Record Advertising Revenue for Olympic, Paralympic Games

Television BSM Staff BSM Staff -
NBCUniversal is set to exceed more than $1.25 billion in advertising surrounding the 2024 Olympic Games and Paralympic Games taking place in Paris, France....

Mike Tirico: Doing the Olympics is ‘A Lot Like Groundhog Day’

Radio BSM Staff BSM Staff -
While the Opening Ceremony has not yet taken place, the 2024 Paris Olympics have already gotten underway. Broadcast crews are on-site and getting ready...

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Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."