The Trump Derangement Syndrome folks care, and those rocking MAGA hats care, but the majority of the population is not nearly as interested as the news media makes this out to be.
This same strategy can apply to a story that may pre-date your time in the market where you’re hosting your show. Study up, but lean on those who know.
Everything can be content. And doing it in a way that's natural, not braggadocious, relatable, and fun for the audience is a fine line to walk, but an important one to try and achieve
While there’s no doubt media has become very niche in its approach in super-serving very segmented audiences, local radio can still win by having trusted, informed, and well-versed hosts...
This will be a chance to focus on those and show your local chops while explaining to your audience why these races oftentimes matter even more than who is in the White House.
The Super Bowl remains the last television product Americans are guaranteed to watch together and then talk about the next morning around the water cooler.
It’s a chance to show off our pop culture knowledge, embrace the top pop culture story of the year, lean into the football angle and prove to the listeners across our cities that we aren’t one-trick ponies reading Presidential polls.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."