Tag: Pete Mundo

Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.

It was the nuance of his approach that made it a home run. This was not a "rip the guest who didn't show" moment.

I could write another 10 takeaways, but hopefully this gives you the incentive to start diving in and watching on YouTube.

Does this mean you can go back to doing radio like it's 1996 instead of 2026? Of course not.

You're the person posted up at the corner of the bar having the real conversations. This isn't about being pro- or anti-any administration. It's about sounding like a real person, not a press briefing.

It's a story that has far exceeded the bounds of a great sports moment.

"We’re excited to welcome Topeka listeners into the conversation, connecting directly with the community and delivering the regional and local news coverage it deserves.”

As an industry, we need to realize that a rising tide lifts all boats. Many shows and stations are where they need to be with their digital game, but many are still well behind the curve.

Outside of Election Day, there are very few tentpole moments that are built, teased, and anticipated days or weeks in advance. However, the material exists. We just need to find it and be prepared for it, because the institutions themselves aren't going to hype it up.

I'm not saying this removes any concerns that persist, but it is also a clear sign that the narrative of radio as dead simply isn't grounded in reality.