Tag: Pete Mundo

It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

The reality is that podcasting, streaming, and digital audio have created incredible new opportunities for content creators. That's a good thing. There are far more paths into the business today than there were 20 years ago. But I also wonder how many people who enter competitions like this aren't even considering radio as a career.

The move follows August layoffs that included former KFRU morning host David Gaines and another local host, Simon Rose.

Over the past few years, we've heard a lot about what's next. What's next in audio, what's next in content creation, what's next in...

“Coming back to Kansas City and joining Pete Mundo and this incredible KCMO lineup is truly an honor. I’m incredibly grateful to Donna Baker and Pete for believing in me and giving me this opportunity."

I was at the gym on Labor Day and, not surprisingly, the men aged 25 to 54 weren't talking about politics. They were talking about the Seahawks and Patriots. The 49ers and Rams. They were talking about fantasy football, sports betting and the return of the NFL. They weren't talking about a manufacturing speech in Dallas on a Wednesday night.

The story isn't simply a mother murdering her three children. That's not really compelling talk radio. The story has evolved into a national debate over mental health, criminal responsibility, pharmaceuticals, parenting, and the justice system.

The question isn't whether podcasting will cannibalize radio. The bigger risk is allowing others to monetize our listeners after they turn off the radio.

Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.

It was the nuance of his approach that made it a home run. This was not a "rip the guest who didn't show" moment.