Tag: Pete Mundo

"We’re excited to welcome Topeka listeners into the conversation, connecting directly with the community and delivering the regional and local news coverage it deserves.”

As an industry, we need to realize that a rising tide lifts all boats. Many shows and stations are where they need to be with their digital game, but many are still well behind the curve.

Outside of Election Day, there are very few tentpole moments that are built, teased, and anticipated days or weeks in advance. However, the material exists. We just need to find it and be prepared for it, because the institutions themselves aren't going to hype it up.

I'm not saying this removes any concerns that persist, but it is also a clear sign that the narrative of radio as dead simply isn't grounded in reality.

As we get set for this silly, but oftentimes entertaining season, there are a few things to keep in mind.

While it might be admittedly scary to step away, for fear of missing stories or getting out of rhythm, it will be beneficial. The show will be there when you get back.

At its very core, a listener scrolling through podcast episodes is making a direct choice, and you're now armed with clear data showing you what hundreds or thousands of your listeners prefer.

Personality-driven content is a major reason for Fox's continued success.

As has been written about and discussed plenty on Barrett Media and elsewhere this week regarding the sports radio wars between the "old school"...

This data doesn't mean we can take our foot off the pedal when it comes to expanding our brand across various digital platforms.