"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."
The question isn't whether podcasting will cannibalize radio. The bigger risk is allowing others to monetize our listeners after they turn off the radio.
Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.
You're the person posted up at the corner of the bar having the real conversations. This isn't about being pro- or anti-any administration. It's about sounding like a real person, not a press briefing.
"We’re excited to welcome Topeka listeners into the conversation, connecting directly with the community and delivering the regional and local news coverage it deserves.”
As an industry, we need to realize that a rising tide lifts all boats. Many shows and stations are where they need to be with their digital game, but many are still well behind the curve.
Outside of Election Day, there are very few tentpole moments that are built, teased, and anticipated days or weeks in advance.
However, the material exists. We just need to find it and be prepared for it, because the institutions themselves aren't going to hype it up.
"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."