Tag: Pete Mundo
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Why Media Needs to Coach Up Its Stars Like Sports Does
There are few other industries that would operate this way.
Why Radio Must Reclaim Political Advertising Before It’s Too Late
Collectively, we need to do a better job explaining what makes our medium appealing to politicians and their ad buyers.
Despite the Headwinds, Talk Radio Has a Real Opportunity in 2026
At a time when too many are in doom-and-gloom mode, viewing the state of the format through this lens should put a pep in the step of every news/talk host, programmer, producer, news person, and board operator.
The Harsh Truth About News/Talk Radio As 2026 Approaches
As the national political landscape gets saturated with content on YouTube, podcasts, and elsewhere, local stations won’t be able to win by trying to compete exclusively in that lane.
Why 2026 Must Be the Year Radio Fully Embraces On-Demand Listening
This may be the most important time in the history of podcasts to let your listeners know they can find you on any podcast platform.
How News/Talk Radio Can Win With Simplicity This Holiday Season
You’re not the music station that flipped to Christmas music through 11:59 p.m. on December 25. Stay in your lane, and don’t get too cute with it.
AM Radio Still Matters — It’s Time for Congress and Carmakers to Act Like It
It’s been nearly three years since the discussion began, and despite this being one of the few areas with bipartisan support, there has still been little movement on the bill.
Why Winners vs Losers in Government Shutdown Shouldn’t Be News/Talk Radio’s Biggest Takeaway
As a format, one of the things we need to continue to work on is making the content more digestible for a wider audience, while still sticking to who and what we are.
What Election Results for Curtis Sliwa, John Reid, and Bill Spadea Mean For the Future of the Media to Politician Pipeline
I expect a political landscape that will include even more media personalities in the years to come.
Radio Isn’t Dead — It’s Just Bad at Bragging About It
Young people are looking for compelling talk content, and while they’re likely to find it on a podcast, the fact that they want it suggests radio has a chance to compete.