As the national political landscape gets saturated with content on YouTube, podcasts, and elsewhere, local stations won’t be able to win by trying to compete exclusively in that lane.
It’s been nearly three years since the discussion began, and despite this being one of the few areas with bipartisan support, there has still been little movement on the bill.
As a format, one of the things we need to continue to work on is making the content more digestible for a wider audience, while still sticking to who and what we are.
Young people are looking for compelling talk content, and while they’re likely to find it on a podcast, the fact that they want it suggests radio has a chance to compete.
As we head into the home stretch of 2025, with vacations, busy schedules, and more on the horizon, look for opportunities like this as benchmarks for 2026.