"People are tired of being monologued to. They can get information a thousand ways. What they can't get is an interpretation of that information or an experiential version of that information with real people."
"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."
“I’m not gonna lie, I was terrified because I truly was a person who always said I don’t like country! But I quickly realized I actually love country music. I just didn’t realize it.”
How can we take advantage in news/talk with content and/or listener-engaging events that can engage beyond the die-hard political base? Think about how sports are able to hyper-engage their audience and grab the casual sports fans.
Trying new voices, testing digital opportunities, taking chances on content that may not be perceived as “traditional” in the News/Talk space, and experimenting with imaging, bumpers, and liners are all logical steps.
When you don’t have to spend every segment beating to death a game that has been overanalyzed by every media outlet in America, there’s a freedom — and a chance to grow your audience — that comes along with it.
At a time when too many are in doom-and-gloom mode, viewing the state of the format through this lens should put a pep in the step of every news/talk host, programmer, producer, news person, and board operator.
As the national political landscape gets saturated with content on YouTube, podcasts, and elsewhere, local stations won’t be able to win by trying to compete exclusively in that lane.
"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."
“I’m not gonna lie, I was terrified because I truly was a person who always said I don’t like country! But I quickly realized I actually love country music. I just didn’t realize it.”