Tag: Pete Mundo

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How George Kamel Uses TikTok and YouTube to Spread Dave Ramsey’s Personal Finance Message

"People are tired of being monologued to. They can get information a thousand ways. What they can't get is an interpretation of that information or an experiential version of that information with real people."

How Radio Lost the Hustle to Local Campaigns

"Don’t expect people who don’t already know your radio station to simply stumble across it.

Why Laz Diaz’s Retirement Provides a Powerful Lesson for Sports Radio Veterans

"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."

Jenny Matthews, Jagger Take KC’s 106.5 The Wolf To New York 

“I’m not gonna lie, I was terrified because I truly was a person who always said I don’t like country! But I quickly realized I actually love country music. I just didn’t realize it.”

Radio’s Reach Is Real — Here’s How Not to Waste It

This data doesn't mean we can take our foot off the pedal when it comes to expanding our brand across various digital platforms.

March Madness Meets Midterms: How News/Talk Can Steal Sports Radio’s Playbook

​How can we take advantage in news/talk with content and/or listener-engaging events that can engage beyond the die-hard political base? Think about how sports are able to hyper-engage their audience and grab the casual sports fans.

Barrett Media’s Top 20 Mid Market News/Talk Program Directors of 2025

"A total of 58 program directors appeared on ballots submitted for voting consideration in the Mid Market News/Talk Radio Stations category."

The NFL Rolled the Dice — and News/Talk Radio Should Pay Attention

Trying new voices, testing digital opportunities, taking chances on content that may not be perceived as “traditional” in the News/Talk space, and experimenting with imaging, bumpers, and liners are all logical steps.

Barrett Media’s Top 20 Mid Market News/Talk Radio Morning Shows of 2025

"A total of 77 shows appeared on ballots submitted for voting consideration in the Mid Market News/Talk Radio Morning Shows category."

Why Super Bowl Week Is a Win for News/Talk Radio

When you don’t have to spend every segment beating to death a game that has been overanalyzed by every media outlet in America, there’s a freedom — and a chance to grow your audience — that comes along with it.

Why Media Needs to Coach Up Its Stars Like Sports Does

There are few other industries that would operate this way.

Why Radio Must Reclaim Political Advertising Before It’s Too Late

Collectively, we need to do a better job explaining what makes our medium appealing to politicians and their ad buyers.

Despite the Headwinds, Talk Radio Has a Real Opportunity in 2026

At a time when too many are in doom-and-gloom mode, viewing the state of the format through this lens should put a pep in the step of every news/talk host, programmer, producer, news person, and board operator.

The Harsh Truth About News/Talk Radio As 2026 Approaches

As the national political landscape gets saturated with content on YouTube, podcasts, and elsewhere, local stations won’t be able to win by trying to compete exclusively in that lane.

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How Radio Lost the Hustle to Local Campaigns

"Don’t expect people who don’t already know your radio station to simply stumble across it.

Why Laz Diaz’s Retirement Provides a Powerful Lesson for Sports Radio Veterans

"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."

Jenny Matthews, Jagger Take KC’s 106.5 The Wolf To New York 

“I’m not gonna lie, I was terrified because I truly was a person who always said I don’t like country! But I quickly realized I actually love country music. I just didn’t realize it.”

Should Nielsen Create a Low-Cost Ratings Service for Small Radio Markets?

I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?