Tag: Pete Mundo

As has been written about and discussed plenty on Barrett Media and elsewhere this week regarding the sports radio wars between the "old school"...

This data doesn't mean we can take our foot off the pedal when it comes to expanding our brand across various digital platforms.

​How can we take advantage in news/talk with content and/or listener-engaging events that can engage beyond the die-hard political base? Think about how sports are able to hyper-engage their audience and grab the casual sports fans.

"A total of 58 program directors appeared on ballots submitted for voting consideration in the Mid Market News/Talk Radio Stations category."

Trying new voices, testing digital opportunities, taking chances on content that may not be perceived as “traditional” in the News/Talk space, and experimenting with imaging, bumpers, and liners are all logical steps.

"A total of 77 shows appeared on ballots submitted for voting consideration in the Mid Market News/Talk Radio Morning Shows category."

When you don’t have to spend every segment beating to death a game that has been overanalyzed by every media outlet in America, there’s a freedom — and a chance to grow your audience — that comes along with it.

There are few other industries that would operate this way.

Collectively, we need to do a better job explaining what makes our medium appealing to politicians and their ad buyers.

At a time when too many are in doom-and-gloom mode, viewing the state of the format through this lens should put a pep in the step of every news/talk host, programmer, producer, news person, and board operator.