You're the person posted up at the corner of the bar having the real conversations. This isn't about being pro- or anti-any administration. It's about sounding like a real person, not a press briefing.
"We’re excited to welcome Topeka listeners into the conversation, connecting directly with the community and delivering the regional and local news coverage it deserves.”
As an industry, we need to realize that a rising tide lifts all boats. Many shows and stations are where they need to be with their digital game, but many are still well behind the curve.
Outside of Election Day, there are very few tentpole moments that are built, teased, and anticipated days or weeks in advance.
However, the material exists. We just need to find it and be prepared for it, because the institutions themselves aren't going to hype it up.
I'm not saying this removes any concerns that persist, but it is also a clear sign that the narrative of radio as dead simply isn't grounded in reality.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."