Tag: Pete Mundo

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How George Kamel Uses TikTok and YouTube to Spread Dave Ramsey’s Personal Finance Message

"People are tired of being monologued to. They can get information a thousand ways. What they can't get is an interpretation of that information or an experiential version of that information with real people."

How Radio Lost the Hustle to Local Campaigns

"Don’t expect people who don’t already know your radio station to simply stumble across it.

Why Laz Diaz’s Retirement Provides a Powerful Lesson for Sports Radio Veterans

"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."

Jenny Matthews, Jagger Take KC’s 106.5 The Wolf To New York 

“I’m not gonna lie, I was terrified because I truly was a person who always said I don’t like country! But I quickly realized I actually love country music. I just didn’t realize it.”

Why the 2026 NBA Finals Matter to Every Radio Format, Not Just Sports

It's a story that has far exceeded the bounds of a great sports moment.

KCMO Talk Radio to Simulcast in Topeka on 102.9 KTOP-FM

"We’re excited to welcome Topeka listeners into the conversation, connecting directly with the community and delivering the regional and local news coverage it deserves.”

Clay Travis Exposes the Perception Problem Hurting News/Talk Radio

As an industry, we need to realize that a rising tide lifts all boats. Many shows and stations are where they need to be with their digital game, but many are still well behind the curve.

What the NFL Schedule Release Teaches News/Talk Radio About Content

Outside of Election Day, there are very few tentpole moments that are built, teased, and anticipated days or weeks in advance. However, the material exists. We just need to find it and be prepared for it, because the institutions themselves aren't going to hype it up.

Why Radio’s Local News Numbers Should Silence the Doom-and-Gloom Crowd

I'm not saying this removes any concerns that persist, but it is also a clear sign that the narrative of radio as dead simply isn't grounded in reality.

2026 Midterms: What News/Talk Radio Hosts Need to Know and Remember

As we get set for this silly, but oftentimes entertaining season, there are a few things to keep in mind.

Scott Jennings and the Reality of the 24/7 Personality-Driven Media Grind

While it might be admittedly scary to step away, for fear of missing stories or getting out of rhythm, it will be beneficial. The show will be there when you get back.

Click, Download, Decide: What News/Talk Radio Can Learn From On-Demand Audiences

At its very core, a listener scrolling through podcast episodes is making a direct choice, and you're now armed with clear data showing you what hundreds or thousands of your listeners prefer.

What News/Talk Radio Can Learn from FOX News’ Record-Breaking Run

Personality-driven content is a major reason for Fox's continued success.

Why News/Talk Radio Needs Its Own Old School vs. New School Debate

As has been written about and discussed plenty on Barrett Media and elsewhere this week regarding the sports radio wars between the "old school"...

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How Radio Lost the Hustle to Local Campaigns

"Don’t expect people who don’t already know your radio station to simply stumble across it.

Why Laz Diaz’s Retirement Provides a Powerful Lesson for Sports Radio Veterans

"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."

Jenny Matthews, Jagger Take KC’s 106.5 The Wolf To New York 

“I’m not gonna lie, I was terrified because I truly was a person who always said I don’t like country! But I quickly realized I actually love country music. I just didn’t realize it.”

Should Nielsen Create a Low-Cost Ratings Service for Small Radio Markets?

I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?