Tag: Pete Mundo
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March Madness Meets Midterms: How News/Talk Can Steal Sports Radio’s Playbook
How can we take advantage in news/talk with content and/or listener-engaging events that can engage beyond the die-hard political base? Think about how sports are able to hyper-engage their audience and grab the casual sports fans.
Barrett Media’s Top 20 Mid Market News/Talk Program Directors of 2025
"A total of 58 program directors appeared on ballots submitted for voting consideration in the Mid Market News/Talk Radio Stations category."
The NFL Rolled the Dice — and News/Talk Radio Should Pay Attention
Trying new voices, testing digital opportunities, taking chances on content that may not be perceived as “traditional” in the News/Talk space, and experimenting with imaging, bumpers, and liners are all logical steps.
Barrett Media’s Top 20 Mid Market News/Talk Radio Morning Shows of 2025
"A total of 77 shows appeared on ballots submitted for voting consideration in the Mid Market News/Talk Radio Morning Shows category."
Why Super Bowl Week Is a Win for News/Talk Radio
When you don’t have to spend every segment beating to death a game that has been overanalyzed by every media outlet in America, there’s a freedom — and a chance to grow your audience — that comes along with it.
Why Media Needs to Coach Up Its Stars Like Sports Does
There are few other industries that would operate this way.
Why Radio Must Reclaim Political Advertising Before It’s Too Late
Collectively, we need to do a better job explaining what makes our medium appealing to politicians and their ad buyers.
Despite the Headwinds, Talk Radio Has a Real Opportunity in 2026
At a time when too many are in doom-and-gloom mode, viewing the state of the format through this lens should put a pep in the step of every news/talk host, programmer, producer, news person, and board operator.
The Harsh Truth About News/Talk Radio As 2026 Approaches
As the national political landscape gets saturated with content on YouTube, podcasts, and elsewhere, local stations won’t be able to win by trying to compete exclusively in that lane.
Why 2026 Must Be the Year Radio Fully Embraces On-Demand Listening
This may be the most important time in the history of podcasts to let your listeners know they can find you on any podcast platform.