"People are tired of being monologued to. They can get information a thousand ways. What they can't get is an interpretation of that information or an experiential version of that information with real people."
"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."
“I’m not gonna lie, I was terrified because I truly was a person who always said I don’t like country! But I quickly realized I actually love country music. I just didn’t realize it.”
"We’re excited to welcome Topeka listeners into the conversation, connecting directly with the community and delivering the regional and local news coverage it deserves.”
As an industry, we need to realize that a rising tide lifts all boats. Many shows and stations are where they need to be with their digital game, but many are still well behind the curve.
Outside of Election Day, there are very few tentpole moments that are built, teased, and anticipated days or weeks in advance.
However, the material exists. We just need to find it and be prepared for it, because the institutions themselves aren't going to hype it up.
I'm not saying this removes any concerns that persist, but it is also a clear sign that the narrative of radio as dead simply isn't grounded in reality.
While it might be admittedly scary to step away, for fear of missing stories or getting out of rhythm, it will be beneficial. The show will be there when you get back.
At its very core, a listener scrolling through podcast episodes is making a direct choice, and you're now armed with clear data showing you what hundreds or thousands of your listeners prefer.
"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."
“I’m not gonna lie, I was terrified because I truly was a person who always said I don’t like country! But I quickly realized I actually love country music. I just didn’t realize it.”