The overwhelming majority of listeners are never going to be upset when you share important life moments with them. It makes you more relatable as a personality...
I don’t know about you, but in real life, I like talking with people who are able to talk about multiple topics and issues, and have a wide range of interests.
"If you crack a mic anywhere, I don’t care what sized market it is, you can do talk radio. You look at every record like another talk topic. That’s the way I approach it."
By trying to find unique and creative angles to get more involved in the community, we were able to luck our way into being at the center of a breaking news story.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."