"Barrett Media has partnered with iMAR Entertainment to offer media brands an exclusive opportunity to attend the Summit through 100% barter – no cash required."
When the President of the United States, who is making decisions that will affect the world for decades to come, is looser than you, there's a problem here.
Not every day is filled with the most dramatic, can’t-miss political stories. Use these days to your advantage. Keep the audience engaged. And branch out.
In an era when radio companies aren't spending big money on billboards or, honestly, any other cross-promotional media opportunities, it is on the station and the talent to find those opportunities themselves.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."