Tag: Podcasting

T-Mobile overtook BetterHelp as the top podcast advertiser in March.

“The listener support is great, but I don’t get a lot of other support for the podcast."

“Growth is also driven by podcast serving as an important platform for political advertisers to engage with voters ahead of the election.”

"I really believe in the future of YouTube. I think that is where our strongest community lies. As we grow, I am protective of keeping that YouTube community and that core community intact."

"Podcasting is the most versatile medium, and I think more and more we're learning that the same people will dip back and forth between audio and video versions of their favorite shows. And I think that's a message that we haven't really talked about in podcasting."

"They’re going to blame you and doing something like this away from football as your focus is not on the game. Personally for me, it wasn’t worth it.”

Podcasts provide valuable content for social media, opening the door for additional revenue opportunities through sponsorships and added-value promotions.

"It’s not enough to say lots of people use YouTube for podcasts. The way they are using YouTube is also changing.”

Audacy today announced the launch of the Audacy Creator Lab, an initiative designed to support podcast creators and deliver advertising opportunities at scale.

“Through this integration, buyers can confidently invest via the Triton Digital Audio Marketplace in the expansive content inventory available on Spreaker."