"Listen Notes recorded 7,967 new podcasts in May, down roughly 30% from April and 60% below May 2025 levels. New shows represented just 0.198% of all tracked podcasts — the lowest monthly share in at least 13 months."
"While I am stepping away from OutKick, the platform is in a tremendous position to continue building upon its success and reach an even wider audience as it takes its next step as a vertical within FOX News Digital."
"The future of legacy media won't be determined by transmitters, call letters, apps, or even ratings books. It'll be determined by whether organizations can convince their best talent that staying offers more opportunity than leaving."
"AM radio may never return to its former dominance. But its survival will depend on becoming more local, more authentic, and more creatively connected to the digital habits of modern consumers."
The session analyzes four real trailers — High Scrollers, Better Than Yesterday, Superfan Diaries, and Binge or Cringe — spotlighting key differences in storytelling, structure, and emotional impact.
Podcasting grew up outside the system — no FCC license required, no Nielsen ratings to chase, no program director standing between a creator and their audience. That renegade spirit isn't just lore. It's baked into the DNA of the format.
"Vacant airtime doesn't build loyalty. Rotating placeholders don't help create identity. And waiting months to make a decision in one of the most competitive content environments imaginable represents something other being the 'worldwide leader.'"
"Credibility remains one of the format’s greatest competitive advantages. And if more athletes continue building independently rather than joining traditional outlets, sports radio risks losing one of its strongest tools for maintaining that credibility long-term."
“We're here to give those creators the infrastructure, the ad revenue, and the distribution ... to turn what they've built into a real, lasting business.”
"Sinclair sees real revenue potential in the podcasting space and presented it to buyers with the same seriousness they'd give any major television property."
"Listen Notes recorded 7,967 new podcasts in May, down roughly 30% from April and 60% below May 2025 levels. New shows represented just 0.198% of all tracked podcasts — the lowest monthly share in at least 13 months."
"While I am stepping away from OutKick, the platform is in a tremendous position to continue building upon its success and reach an even wider audience as it takes its next step as a vertical within FOX News Digital."