Tag: Podcasting
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The Industry According To: Sam Milkman, Coleman Insights
"Following research too literally could cause someone to shave off all the edges and stick to a plan that is too safe."
What Happens to Radio When the Nielsen Ranker Goes Dark?
"Do ratings still matter this fall? Absolutely! But not enough to save anyone."
65% of Podcast Consumers Follow 3 or Fewer Shows, Sounds Profitable Data Says
Podcasting continues to attract new consumers, with 34% saying they began listening to podcasts less than one year ago.
Why Laz Diaz’s Retirement Provides a Powerful Lesson for Sports Radio Veterans
"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."
How iHeartMedia’s Radio Monetization Issue Has Become Bob Pittman’s Broken Record
"If the CEO of the country’s largest radio broadcaster has spent more than a decade telling investors that the company knows exactly what is wrong, then the natural question becomes: What has been done to actually fix it?"
What News/Talk Radio Has to Do to Compete With Low Podcasting Spot Loads
If AM/FM radio wants to hold its ground, the programming has to earn every one of those extra ad minutes.
Advertiser Interest in Podcasting Hits 12-Year High Despite Gap in Actual Spend
"Results show 93% have discussed podcast advertising as a potential investment. Meanwhile, only 76% currently advertise in podcasts, and 74% plan to in the next six months."
2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap
The Consultant Conversation
Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir: Buss Knight (Taking a walk)
The Consultants Conversation at the first Barrett Media Music Radio Conference...
Why This Year’s Barrett Media Audio Summit Matters More Than Ever
"It’s a combination of seminar and social gathering, where people come to learn, network, educate, challenge one another, and leave with a treasure trove of ideas to bring back to their markets."
Algorithms Are Killing Honest Journalism on Radio and Podcasting
We are failing to challenge our viewers' thought processes because, oftentimes, we choose not to challenge our own.