Tag: Podcasting
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Bob Pittman: iHeartMedia Won’t Chase Podcast Deals That Lose Money
"At Axios Media Trends Live, iHeartMedia CEO Bob Pittman talked podcast deals, AI, radio’s reach, and royalties."
Spotify Memberships Launch in 34 Markets, Creators to Keep 90% of Revenue
"Creators can build a recurring revenue stream directly from their fans while keeping 90% of the revenue they generate."
Fred Toucher’s Simple Philosophy Behind His Boston Radio Success
"The advantage of being on for a long time is people feel they know you if you choose to share yourself with them. If you choose not to do that, then you're doing yourself a disservice. That prevents that special relationship between you and the audience."
The Industry According To: Sam Milkman, Coleman Insights
"Following research too literally could cause someone to shave off all the edges and stick to a plan that is too safe."
What Happens to Radio When the Nielsen Ranker Goes Dark?
"Do ratings still matter this fall? Absolutely! But not enough to save anyone."
65% of Podcast Consumers Follow 3 or Fewer Shows, Sounds Profitable Data Says
Podcasting continues to attract new consumers, with 34% saying they began listening to podcasts less than one year ago.
Why Laz Diaz’s Retirement Provides a Powerful Lesson for Sports Radio Veterans
"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."
How iHeartMedia’s Radio Monetization Issue Has Become Bob Pittman’s Broken Record
"If the CEO of the country’s largest radio broadcaster has spent more than a decade telling investors that the company knows exactly what is wrong, then the natural question becomes: What has been done to actually fix it?"
What News/Talk Radio Has to Do to Compete With Low Podcasting Spot Loads
If AM/FM radio wants to hold its ground, the programming has to earn every one of those extra ad minutes.
Advertiser Interest in Podcasting Hits 12-Year High Despite Gap in Actual Spend
"Results show 93% have discussed podcast advertising as a potential investment. Meanwhile, only 76% currently advertise in podcasts, and 74% plan to in the next six months."