Tag: Podcasting

"Results show 93% have discussed podcast advertising as a potential investment. Meanwhile, only 76% currently advertise in podcasts, and 74% plan to in the next six months."

The Consultant Conversation Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir: Buss Knight (Taking a walk) The Consultants Conversation at the first Barrett Media Music Radio Conference...

"It’s a combination of seminar and social gathering, where people come to learn, network, educate, challenge one another, and leave with a treasure trove of ideas to bring back to their markets."

We are failing to challenge our viewers' thought processes because, oftentimes, we choose not to challenge our own.

"We built these features so a host can set up once and run forever, and so sponsors finally get click data instead of promo code guesses."

"The future of legacy media won't be determined by transmitters, call letters, apps, or even ratings books. It'll be determined by whether organizations can convince their best talent that staying offers more opportunity than leaving."

"AM radio may never return to its former dominance. But its survival will depend on becoming more local, more authentic, and more creatively connected to the digital habits of modern consumers."

The session analyzes four real trailers — High Scrollers, Better Than Yesterday, Superfan Diaries, and Binge or Cringe — spotlighting key differences in storytelling, structure, and emotional impact.

Podcasting grew up outside the system — no FCC license required, no Nielsen ratings to chase, no program director standing between a creator and their audience. That renegade spirit isn't just lore. It's baked into the DNA of the format.

"Vacant airtime doesn't build loyalty. Rotating placeholders don't help create identity. And waiting months to make a decision in one of the most competitive content environments imaginable represents something other being the 'worldwide leader.'"