Tag: Podcasting

Podcasting grew up outside the system — no FCC license required, no Nielsen ratings to chase, no program director standing between a creator and their audience. That renegade spirit isn't just lore. It's baked into the DNA of the format.

"Vacant airtime doesn't build loyalty. Rotating placeholders don't help create identity. And waiting months to make a decision in one of the most competitive content environments imaginable represents something other being the 'worldwide leader.'"

"Credibility remains one of the format’s greatest competitive advantages. And if more athletes continue building independently rather than joining traditional outlets, sports radio risks losing one of its strongest tools for maintaining that credibility long-term."

Independent creators who've already cultivated younger followings are sitting on something more valuable than raw numbers. They're sitting on loyalty.

“We're here to give those creators the infrastructure, the ad revenue, and the distribution ... to turn what they've built into a real, lasting business.”

The advertising money flowing into podcasting is real and it's remarkable. But it comes with a responsibility that the space can't afford to ignore.

"Sinclair sees real revenue potential in the podcasting space and presented it to buyers with the same seriousness they'd give any major television property."

"All The Smoke has the voice, credibility and reach to tell the stories that aren’t being told. Brian, Matt and I have discussed working together for years — now it’s time."

"After five amazing years, my run at The Ringer has come to an end."

"Creators are the new media, and they require an AI-enabled platform that meets the growing needs and opportunities of distributing and monetizing across audio, video and streaming platforms."