Tag: PPM three minute qualifier

"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

"This isn’t about blaming Nielsen. It’s about accepting the environment we’re in. Digital platforms didn’t wait for radio to adjust. They trained audiences to expect immediacy. They reward speed, clarity, and payoff. Now traditional measurement reflects those expectations."

“We need to push the limits and look at how listener tastes are evolving. Stations must evolve and push the outer limits of their brand."

“We’re part of the fabric of Cincinnati. We support local businesses, team up with community organizations, show up at events, and cheer on the local teams. All of it.”

This shift reflects a broader recognition that modern radio listening habits are more fragmented, especially among younger, digital-savvy audiences.