"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
“Coaches are present for the annual March meetings and could lobby against a rule that would likely create some competitive disadvantages for the league’s best teams.”
A three-year deal has been struck between Nielsen and the world's largest retailer to include viewership totals for the streaming service as a traditional television report.
Amazon, the largest retailer in the world, is expected to pay in the neighborhood of $100 million for this single game on Black Friday, one of the largest retail days on the calendar.