"I've long been in awe of Knoxville — specifically, the rarity of the letter x being followed by the letter v which, like Greg FM, seems as though it shouldn't work, yet, somehow..."
A three-year deal has been struck between Nielsen and the world's largest retailer to include viewership totals for the streaming service as a traditional television report.
Amazon, the largest retailer in the world, is expected to pay in the neighborhood of $100 million for this single game on Black Friday, one of the largest retail days on the calendar.