Tag: Product Placement

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How Program Director Ashley Layfield Manages Multiple Markets for iHeartMedia

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Program Director Ashley Layfield manages two of the most competitive...

How ESPN Can Turn Skip Bayless’ First Take Return Into Something Bigger

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"This isn’t about recreating 2012. That version of First Take already happened. It’s about recognizing what can still work in 2026."

Hot Take Flood Zone: Radio Show Content Strategy Guide

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"At the exact moment personality and content are becoming more important, some shows are reducing them to a very predictable formula."

Why the NFL’s Nielsen Ratings Complaint Isn’t Anything New

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Let's ride the time machine to the end of 1962.

Radio Has Unique Power in Product Placement

Columns Bob Lawrence Bob Lawrence -
"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."

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How ESPN Can Turn Skip Bayless’ First Take Return Into Something Bigger

Columns 0
"This isn’t about recreating 2012. That version of First Take already happened. It’s about recognizing what can still work in 2026."

Hot Take Flood Zone: Radio Show Content Strategy Guide

Columns 0
"At the exact moment personality and content are becoming more important, some shows are reducing them to a very predictable formula."

Why the NFL’s Nielsen Ratings Complaint Isn’t Anything New

Columns 0
Let's ride the time machine to the end of 1962.

Proper Preparation Prevents Poor Performance: My Event Planning Playbook

Columns 0
"I know a guy. That mentality isn't a shortcut. It's a survival skill. Build a network of trusted experts long before you need them..."