Tag: Radio Benchmarks

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Did Graham Bensinger Cross a Line With His Mike Macdonald Interview Release

"In an era when every conversation can become content, there should be no gray area when it comes to what is and isn't on the record."

AM Radio Is on Life Support, and the FCC Helped Put It There

AM's demise is connected to terrible content. Can AM rise again? It's all about content.

Warren Kurtzman of Coleman Insights Wants Radio to Prove Its Brand-Building Power

"We need something that more effectively demonstrates the impact that we have for advertisers."

How Matt Chernoff Evolves From One Legendary Chapter to the Next at 680 the Fan

"I’ve always taken pride in the fact that I can work with different people. I don’t want this show to sound like Chuck & Chernoff because that chapter is closed."

Discovery Channel’s Shark Week Holds a Radio Strategy Secret

Shark Week works because it's built, engineered, and marketed

The Interview Rules Every News/Talk Radio Talent Must Follow

"If you are hosting the show, you are the expert. You are the bartender making the drink. Looking at benchmarked guests, some are amazing, but most just suck"

Radio’s Holiday Period Is the Best Time To Prepare for a Strong Start to the New Year

"An intentional and compelling brand is a great way to emerge from post-Christmas programming and a gift to yourself for the holiday. Listeners will hear—and see—a difference"

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AM Radio Is on Life Support, and the FCC Helped Put It There

AM's demise is connected to terrible content. Can AM rise again? It's all about content.

Warren Kurtzman of Coleman Insights Wants Radio to Prove Its Brand-Building Power

"We need something that more effectively demonstrates the impact that we have for advertisers."

How Matt Chernoff Evolves From One Legendary Chapter to the Next at 680 the Fan

"I’ve always taken pride in the fact that I can work with different people. I don’t want this show to sound like Chuck & Chernoff because that chapter is closed."

Is Syndication Making Radio Better or Just Cheaper?

"If you can't win that fight at home, you're not ready for somebody else's town."