Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.
Field -- who has served as the company's President since 1998 and CEO since 2002, dating back to its days known as Entercom -- will shift to a role as a Special Advisor to the CEO and Board after his departure.
The Media Ratings Council (MRC) has completed its accreditation process of Nielsen's Big Data and Panel measurement tools, providing media companies with a trustworthy...
The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.
"AM radio may never return to its former dominance. But its survival will depend on becoming more local, more authentic, and more creatively connected to the digital habits of modern consumers."