Tag: Radio Business
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How to Create Nielsen PPM Custom Measurement Periods
In the past, I’ve described some of my “tricks” to help understand Nielsen rating results more fully. The best way to get to the...
Audacy COO Susan Larkin Named to NAB Radio Board of Directors
Larkin replaces former Audacy CEO David Field on the NAB Radio Board of Directors.
How Valerie Geller Has Seen Creating Powerful Radio Change in the Past 30 Years
"The difference is we are no longer sitting on the mountain telling people what they are going to be listening to."
Media Executives Gain By Getting Out of Their Comfort Zones
"By escaping my comfort zone, I was able to gain insights to be more effective helping my clients, our readers, and my business."
Mid-West Family Broadcasting Names Tom Walker Chairman of the Board Amidst Several Leadership Changes
Walker, a third-generation member of the Mid-West Family Broadcasting organization, will take over the role and be involved in guiding and directing the broadcasting company in its day-to-day operations.
A Behind-The-Scenes Look at How Nielsen Moved Its PPM Radio Ratings to a Three-Minute Qualifying Time
"We brought this idea from inception to implementation in about 30 weeks. That's a huge accomplishment."
Digital Advertising Revenue From Radio Hits $2 Billion, New RAB Data Shows
The report adds that digital sales are projected to grow by $206 million 2025, up nearly 10% compared to the year prior.
Triton Digital Parnters with Optable for User Identity Integration
“This collaboration is a practical step forward for audio publishers, helping them securely scale their inventory’s addressability across different demand partners.”
Townsquare Media Announces Three Executives to New Positions
Each of the new executives have spent more than a decade working for Townsquare Media before their promotions.
Digging Through Data: Daryl Battaglia, Triton Digital
Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.