Tag: Radio Business
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As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local
The medium needs to get in the face of advertisers. But the venues may be wrong.
Big Beautiful Bill Helping Political Advertising Surge in Off-Year
In total, $721 million has been spent in political advertising during the first six months of 2025.
Audacy to Shutter Pineapple Street Studios
"We’re sorry to say goodbye to talented colleagues and are grateful for their contributions.”
Is Christian Radio About to Rise?
Commercial or non-commercial, local or national, the research says God is doing better these days, and that suggests that contemporary Christian ratings could be heavenly.
Quu CEO Steve Newberry Sees a Bright Future for Visual Radio Ads
"There's a ton of opportunity, but we're beginning to get our legs beneath us."
AP Radio Selects SoundStack for Audio Streaming Capabilities
"We're honored that an organization as esteemed as the AP has trusted us with such a critical function – the effective delivery of fact-based news to listeners everywhere."
SiriusXM Partners With Narrativ for AI-Generated Voice Replicas for Advertisers
“This deal will open up new doors for AI voice technology to expand and augment, not replace, our creative capabilities and the talented voice actors we work with every day."
Why Do Radio Executives Continue to Distance Themselves From Radio?
"If the company's radio stations are reaching half the adult population in their local markets, why seek separation from your radio identity? That's a heck of a story."
Visual Radio Ads Boost Intent to Purchase By Nearly 90%, New Data from Quu Shows
New data from Quu suggests that in-car visual radio advertisements have a palpable impact on the intent to purchase by those viewing the ads...