Tag: Radio Business
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Why Do Radio Executives Continue to Distance Themselves From Radio?
"If the company's radio stations are reaching half the adult population in their local markets, why seek separation from your radio identity? That's a heck of a story."
Visual Radio Ads Boost Intent to Purchase By Nearly 90%, New Data from Quu Shows
New data from Quu suggests that in-car visual radio advertisements have a palpable impact on the intent to purchase by those viewing the ads...
Connoisseur Media Elevates Kristin Okesson, David Bevins to New Roles After Alpha Media Purchase
“These leadership changes reflect our confidence in our team and our vision for Connoisseur’s future.”
Radio News Audience Grows in 2025 While Still Well Behind Competition, New Data Shows
Radio news saw growth in its audience in the latest Trust in Media survey, from YouGov, compared to the 2024 results. However, the medium...
Bob Pittman: iHeartMedia Will Use AI to Save $150 Million in 2025
"Much of how we use AI is in mining data to better understand our audience, the consumer."
What the Radio Business Can Learn From the Collapse of the Magazine Industry
Nobody can argue that things are bright and sunny for radio going forward, but there’s still a business in creating audio content, whatever the medium.
Advertisers Capture an ‘Always On’ Cume for Automatic Brand Lift, Latest State of Media Study From Crowd React Media Shows
According to the findings, those surveyed show that the consumer is "always on."
Salem Media Group Executive Terry Fahy Announces Retirement
"Many people hope to look back on their careers with a sense of purpose and accomplishment. By God’s grace, that has been my experience and privilege at Salem.”
Solutions to Help Nielsen Improve Radio Ratings in 2025
The plan is to take Nielsen out of the buy/sell process beyond supplying data.