Tag: Radio Business
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How Nielsen is Affected By the Opportunity Costs of DEI Initiatives
Now that the company is owned by private equity, you can bet that every expenditure is scrutinized. If Nielsen is big on DEI, what are Nielsen’s opportunity costs?
Audacy Expands Podcast Sales and Distribution Deal with CBS to Add News and Entertainment
Audacy has been the ad sales and distribution partner for the television brand's sports division since 2022.
Cumulus Media Posts 2.1% Revenue Decline in 2024
Overall, Cumulus reported a net loss of $283.3 million during the year.
Cumulus Media Inks Partnership with Quu for In-Dash Visual Messaging
“We look forward to the transformative results this partnership will bring.”
How to Create Nielsen PPM Custom Measurement Periods
In the past, I’ve described some of my “tricks” to help understand Nielsen rating results more fully. The best way to get to the...
Audacy COO Susan Larkin Named to NAB Radio Board of Directors
Larkin replaces former Audacy CEO David Field on the NAB Radio Board of Directors.
How Valerie Geller Has Seen Creating Powerful Radio Change in the Past 30 Years
"The difference is we are no longer sitting on the mountain telling people what they are going to be listening to."
Media Executives Gain By Getting Out of Their Comfort Zones
"By escaping my comfort zone, I was able to gain insights to be more effective helping my clients, our readers, and my business."
Mid-West Family Broadcasting Names Tom Walker Chairman of the Board Amidst Several Leadership Changes
Walker, a third-generation member of the Mid-West Family Broadcasting organization, will take over the role and be involved in guiding and directing the broadcasting company in its day-to-day operations.
A Behind-The-Scenes Look at How Nielsen Moved Its PPM Radio Ratings to a Three-Minute Qualifying Time
"We brought this idea from inception to implementation in about 30 weeks. That's a huge accomplishment."