Tag: Radio Business
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Radio Projected to Garner Record Political Advertising Figures, AdImpact Study Shows
"A concentration on seven key general battleground states will drive spending in the category."
Saga Communications CEO Chris Forgy Knows Local News is Key to the Company’s Future
"The number one thing people want from media is connectivity. So that's why the local aspect of it is critical."
Retiring Audacy Cleveland SVP Tom Herschel Earns Cleveland Association of Broadcasters Excellence in Leadership Award
“While it's bittersweet to say goodbye to such an incredible group of individuals and the remarkable brands we have the privilege to represent here in Cleveland, this decision fills me with joy."
Radio Doesn’t Have to Have a Cloudy Future
Do we have any other stories to tell that will bring broadcast radio to a top-of-mind position as one more choice in a world with so many media choices?
Radio Most Trusted Medium, New Survey Shows
Meanwhile, social media finished last at just 28%, making it the least trusted medium from U.S. adults.
Audacy Promotes Jeff Sottolano to Chief Programming Officer
“I am thrilled to have the opportunity to continue to do so at Audacy and believe that our best days are ahead of us."
NAB CEO Curtis LeGeyt: Radio’s Role as ‘Trusted First Informers’ Never Been More Apparent
"Local radio remains trusted, always-on and freely available without an expensive subscription or data service."
Benztown to Host Programming Webinar Featuring Dr. Ed Cohen and Mike McVay
"In today’s radio environment where every quarter-hour matters, there are quarter-hours hidden everywhere."
A Message to Radio Leaders About Burnout
While you’re focused on the bottom line, pay closer attention to the people on the assembly line, the talented men and women trying to crank out an excellent product.
What Does Radio Advertising Have to Prove When Every Stat Shows It Works?
Would anyone believe the advertising sellers if we said that we don’t need to do any more research because we know advertising works?