SiriusXM has announced the launch of its new ad-supported subscription package, marking a new endeavor for the satellite radio company.
For less than $7 per month, subscribers of the newly-named SiriusXM Play subscription will receive access to 130 channels.
“SiriusXM Play presents us with an incredible opportunity to thoughtfully scale our audio service on the road and off to even more listeners across North America,” said SiriusXM COO Wayne Thorsen. “With Play, we can reach and engage with new, more price-sensitive listeners with a low-cost, ad-supported subscription with more than 130 channels available in-car and so much more in-app, and leverage our strengths across both content and technology as the premium audio leader in-car to deliver this compelling offering to consumers and advertisers alike.”
Some of the channels included involve music channels like Hits 1, country-formatted The Highway, and Hip-Hop Nation, as well as sports channels like Mad Dog Sports Radio and College Sports Radio, news/talk like P.O.T.U.S. and Patriot, as well as comedy channels.
“Play is an exciting net-new opportunity for marketers looking to tap into passionate, high-quality audiences across some of SiriusXM’s most beloved music, talk, and sports channels, reaching listeners in the moments that matter,” said SiriusXM Chief Advertising Revenue Officer Scott Walker. “The car is the final frontier for digital ad-supported media. In the short term, we are opening up new inventory for marketers, including premium, curated music. In the long term, with more advanced capabilities, we have a chance to revolutionize the in-car advertising landscape.”
The company says it will have further announcements and developments about the new subscription tier later this year.
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