"Baseball on the radio may be the greatest example of the power of the medium, a demonstration that continues to be showcased year after year. It doesn't need a screen, a highlight package, or a viral moment to validate its importance."
"When high-profile musicians come to their city, a major talking point among listeners will be how expensive tickets are. Radio needs to serve as an outlet for fans who don’t want to think about how much they paid for a ticket. Instead, help them remember why they bought it."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."