Tag: Radio Measurement

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Why Sports Radio Cannot Ignore The FIFA World Cup This Summer

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"When millions of people are tuning in to the biggest sporting event on the planet, hosted in your own backyard, sports radio doesn't have the luxury of pretending it isn't happening."

Ten Years Of Locked On: The Rise of a Podcast Empire Eyeing Its Next Chapter

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"There's a tendency that businesses have to hold things close to the vest... David and I don't believe that's a good strategy. Telling our story is important for everyone involved with Locked On."

Talk Radio Hosts Should Ask This One Question After Every Show

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What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.

Greg FM: Because Nobody Ever Requested “15 Songs In A Row”

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"It offers a voice that reminds the listener that somebody is actually there."

Nielsen Executive Admits More Change Needed To Address Future of Diary Use in Markets

Business John Mamola John Mamola -
"We have some additional hills to climb. We do need to think about something that’s more substantive change to be able to address these issues."

Magellan AI Announces Broadcast Radio Cross Channel Measurement

Business BNM Staff BNM Staff -
"Measurement needs to reflect how media actually works today—across channels, not in silos."

Audacy Announces Measurement Partnership With Podscribe

Business BSM Staff BSM Staff -
"This collaboration reflects our shared commitment to independent, industry-leading measurement and gives advertisers clearer insight into performance so they can grow in audio."

Jay Guyther Shares How Worldwide Audio Measurement Is Evolving Faster Than Ever

Features Dr. Ed Cohen Dr. Ed Cohen -
"Perhaps some of these ideas will make their way to the United States soon."

Cumulus Media Scores Landmark Victory Over Nielsen

Business Jason Barrett Jason Barrett -
“The ruling signals a potential shift in the power dynamics of audience measurement.”

The Industry According To….Rich Tunkel, Nielsen

Features Keith Cunningham Keith Cunningham -
"Radio is perceived to be the least effective media, when the data shows just the opposite."

Nielsen Braces Clients For Potential Challenges As Covid-19 Surges

Radio BNM Staff BNM Staff -
"Some delays in recruitment and slight volatility in intab levels could occur over the next month."

Popular

Ten Years Of Locked On: The Rise of a Podcast Empire Eyeing Its Next Chapter

Features 0
"There's a tendency that businesses have to hold things close to the vest... David and I don't believe that's a good strategy. Telling our story is important for everyone involved with Locked On."

Talk Radio Hosts Should Ask This One Question After Every Show

Columns 0
What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.

Greg FM: Because Nobody Ever Requested “15 Songs In A Row”

Columns 0
"It offers a voice that reminds the listener that somebody is actually there."

Inside Manraze: How Def Leppard and Sex Pistols Members Formed a Trio

Features 0
"Oh, he's in that bloody heavy metal band"