Tag: Radio Measurement

Browse our Latest articles!

Katie Zacharia, Aubrey Huff and the Art of Failing Fast

0
"A bad decision isn’t the end of the line if you make more good decisions than bad."

College Football Playoff Expansion Leaves Broadcast Opportunities on the Sidelines

0
"Expanding the College Football Playoff to 24 teams will give more programs a chance to compete for a national championship. But the sport is missing a golden opportunity to expand something else just as important: the voices bringing those games to life."

Chuck Damico: Country Radio Has an Energy That Rock Lost

0
"A lot of other businesses ... could probably learn a lot from how the country radio and country music community operates and supports each other."

Could Canada’s Radio Diary Replacement Be the Future of US Radio Ratings?

0
PPM didn’t make sense financially in smaller Canadian markets, which remained reliant on a diary-based system. Numeris and its stakeholders recognized that the industry required a system that more accurately reflects how Canadians engage with radio today, while reducing volatility and improving consistency across markets.

Xperi Data Shows Radio Listenership More Than Doubled On NFL’s Opening Sunday

Sports John Mamola John Mamola -
"Overall Sunday audience share jumped 60% on average. Pre-game listening rose 111% heading into kickoff, and post-game audiences grew 152%."

Cumulus Media Becomes First Commercial Licensee For Xperi’s AutoStage Radio Audience Measurement

Business John Mamola John Mamola -
"We're proud to be the first broadcaster to deploy AutoStage Broadcaster Portal Premium as part of our broader effort to bring new sources of audience insight to radio."

Nielsen Executive Admits More Change Needed To Address Future of Diary Use in Markets

Business John Mamola John Mamola -
"We have some additional hills to climb. We do need to think about something that’s more substantive change to be able to address these issues."

Magellan AI Announces Broadcast Radio Cross Channel Measurement

Business BNM Staff BNM Staff -
"Measurement needs to reflect how media actually works today—across channels, not in silos."

Audacy Announces Measurement Partnership With Podscribe

Business BSM Staff BSM Staff -
"This collaboration reflects our shared commitment to independent, industry-leading measurement and gives advertisers clearer insight into performance so they can grow in audio."

Jay Guyther Shares How Worldwide Audio Measurement Is Evolving Faster Than Ever

Features Dr. Ed Cohen Dr. Ed Cohen -
"Perhaps some of these ideas will make their way to the United States soon."

Cumulus Media Scores Landmark Victory Over Nielsen

Business Jason Barrett Jason Barrett -
“The ruling signals a potential shift in the power dynamics of audience measurement.”

The Industry According To….Rich Tunkel, Nielsen

Features Keith Cunningham Keith Cunningham -
"Radio is perceived to be the least effective media, when the data shows just the opposite."

Nielsen Braces Clients For Potential Challenges As Covid-19 Surges

Radio BNM Staff BNM Staff -
"Some delays in recruitment and slight volatility in intab levels could occur over the next month."

Popular

College Football Playoff Expansion Leaves Broadcast Opportunities on the Sidelines

Columns 0
"Expanding the College Football Playoff to 24 teams will give more programs a chance to compete for a national championship. But the sport is missing a golden opportunity to expand something else just as important: the voices bringing those games to life."

Chuck Damico: Country Radio Has an Energy That Rock Lost

Features 0
"A lot of other businesses ... could probably learn a lot from how the country radio and country music community operates and supports each other."

Could Canada’s Radio Diary Replacement Be the Future of US Radio Ratings?

Columns 0
PPM didn’t make sense financially in smaller Canadian markets, which remained reliant on a diary-based system. Numeris and its stakeholders recognized that the industry required a system that more accurately reflects how Canadians engage with radio today, while reducing volatility and improving consistency across markets.

Inventory Isn’t Innovation: Radio’s Revenue Problem

Columns 0
"Digital doesn’t simply mean stopsets, logos on graphics or disjointed naming rights on anything reaching a stream or screen."