Tag: Radio Measurement
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Nielsen Executive Admits More Change Needed To Address Future of Diary Use in Markets
"We have some additional hills to climb. We do need to think about something that’s more substantive change to be able to address these issues."
Magellan AI Announces Broadcast Radio Cross Channel Measurement
"Measurement needs to reflect how media actually works today—across channels, not in silos."
Audacy Announces Measurement Partnership With Podscribe
"This collaboration reflects our shared commitment to independent, industry-leading measurement and gives advertisers clearer insight into performance so they can grow in audio."
Jay Guyther Shares How Worldwide Audio Measurement Is Evolving Faster Than Ever
"Perhaps some of these ideas will make their way to the United States soon."
Cumulus Media Scores Landmark Victory Over Nielsen
“The ruling signals a potential shift in the power dynamics of audience measurement.”
The Industry According To….Rich Tunkel, Nielsen
"Radio is perceived to be the least effective media, when the data shows just the opposite."
Nielsen Braces Clients For Potential Challenges As Covid-19 Surges
"Some delays in recruitment and slight volatility in intab levels could occur over the next month."