Tag: Radio Promos

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Fred Toucher’s Simple Philosophy Behind His Boston Radio Success

"The advantage of being on for a long time is people feel they know you if you choose to share yourself with them. If you choose not to do that, then you're doing yourself a disservice. That prevents that special relationship between you and the audience."

Meet 580 WCHS’ Chris Lawrence, News/Talk Radio’s Only Marconi Award Personality Nominee

"I was really surprised to hear that I was the only one. It makes me think I must be doing something right if I was able to still be nominated and nobody else in this particular genre was."

WCBS-FM’s New Morning Show Embraces the Station’s Legendary History

"For years, 101.1 was the frequency where all the great talent ended their careers"

Why NFL Sunday Ticket Is A Premium Product With A Major Problem

"Fans shouldn't have to choose between accepting a blackout and hoping their favorite team's game doesn't compete with an overtime finish somewhere else. They paid for access, and they should receive it."

The Industry According To: Jason Garte/The Mix Group

"It’s time to crank those headphones up again to deafening levels and MANUFACTURE downright EPIC product again"

Music Radio Playlist Strategy: September Refresh and Optimization

"Everyone should know the exact target audience of your station and which benefits are important to be selling."

The Lost Art of Radio Promos and Why Stations Need to Bring It Back

"A listener could tune in briefly and immediately understand the station's attitude."

Promo Meeting: Baseball is Coming So ‘Show Us Your Balls’

If you are not a fan of the Philadelphia Eagles or The Kansas City Chiefs there is a likelihood you have uttered the expression, “Oh well, pitchers and catchers report in X number of days”

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Meet 580 WCHS’ Chris Lawrence, News/Talk Radio’s Only Marconi Award Personality Nominee

"I was really surprised to hear that I was the only one. It makes me think I must be doing something right if I was able to still be nominated and nobody else in this particular genre was."

WCBS-FM’s New Morning Show Embraces the Station’s Legendary History

"For years, 101.1 was the frequency where all the great talent ended their careers"

Why NFL Sunday Ticket Is A Premium Product With A Major Problem

"Fans shouldn't have to choose between accepting a blackout and hoping their favorite team's game doesn't compete with an overtime finish somewhere else. They paid for access, and they should receive it."

Jack White’s Board Game and the Lost Art of Creating Fans

"Are we developing fans, or just collecting streams?