Tag: Radio Reach

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After the AM Radio Act, Radio Must Protect FM in Cars

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"If the industry was willing to fight this hard to save AM radio, it should be just as aggressive about protecting FM too. Don't wait for another automaker to pull the plug before deciding it's worth fighting for."

Ross Douthat’s 60 Minutes Interview with Donald Trump Proved Me Wrong

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Douthat’s opinion-writing background, which I once viewed as a liability, actually helped him here. He thinks about big questions for a living. Therefore, he knew where to push Trump beyond the usual talking points.

How V-103 Turned the Georgia’s Governor Race Into a Ratings Play

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I’ve always had a very strong belief that music-based...

WEEI’s Rich Keefe on Balancing Marconi Praise vs. Public Perception

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"I get to talk about sports on a daily basis. I haven't lost the fandom for these teams. This is what I want to do, be as successful as possible. And do it for as long as I possibly can."

Broadcast Radio Still Reaching More Americans Than Television, Smart Phones

Business John Mamola John Mamola -
"AM/FM radio reaches 87% of U.S. adults each week, according to Nielsen Audience Insights. That's the broadest weekly reach of any measured platform. Radio's edge is even sharper among younger listeners, reaching 81% of Adults 18-34, more than any other platform tracked."

Why Clients Who Think Radio Advertising is Dead Are Dead Wrong

Columns Bob Lawrence Bob Lawrence -
"If clients are ignoring a medium that still dominates reach, owns local markets, and delivers affordable impact, they’re not “innovative” - they’re leaving money on the table."

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Ross Douthat’s 60 Minutes Interview with Donald Trump Proved Me Wrong

Columns 0
Douthat’s opinion-writing background, which I once viewed as a liability, actually helped him here. He thinks about big questions for a living. Therefore, he knew where to push Trump beyond the usual talking points.

How V-103 Turned the Georgia’s Governor Race Into a Ratings Play

Features 0
I’ve always had a very strong belief that music-based...

WEEI’s Rich Keefe on Balancing Marconi Praise vs. Public Perception

Features 0
"I get to talk about sports on a daily basis. I haven't lost the fandom for these teams. This is what I want to do, be as successful as possible. And do it for as long as I possibly can."

AI Music Is Facing Its Own New Coke Moment

Columns 0
"Coke's mistake wasn't losing a blind test. It was believing the blind test measured what fans cared about."