"You can’t argue that AM radio matters to local communities while replacing local voices with centralized programming. You can’t tell listeners that the AM band is still relevant while giving them fewer reasons to tune in."
"For me, it’s about seeing content that they haven’t seen from me before. When you’re at ESPN, there’s a certain model that they do things. Now, independence allows me to broaden my reach with different things I can do. Hopefully, earning a new appreciation for what I can bring to the table."
Data will remain important for sales. But with more platforms, options, and endless data that isn’t always compatible, the era of purely quantitative selling is fading.
"For me, it’s about seeing content that they haven’t seen from me before. When you’re at ESPN, there’s a certain model that they do things. Now, independence allows me to broaden my reach with different things I can do. Hopefully, earning a new appreciation for what I can bring to the table."