Tag: RockTernative
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Why Teenagers Ignore Radio But Love Music
"Is that the perfect hour on your station? No. On any station? No. But it was the perfect hour for them."
Discovery Channel’s Shark Week Holds a Radio Strategy Secret
Shark Week works because it's built, engineered, and marketed
Why Barstool Sports Should Terrify Rock Radio Programmers
"Love him or hate him, the Barstool Sports ecosystem is spreading everywhere."
Rock Radio’s Playbook for Winning the Second Half
Carpe diem… zeitgeist… make hay… be present. Whatever phrase you choose, it matters for RockTernative brands and talent. Showing up in the moment matters.
Music...
The Secret Weapon Inside Every Successful Rock Radio Countdown
"just another countdown" becomes a "holy sh!t" countdown.
When Radical Becomes Rational: A New Case for Bold Radio Ideas
"Ninety percent of the ideas will end up on the floor. But some won't."
The Ultimate Memorial Day Weekend Guide for Rock Radio Programmers
"One’s a party, one’s very music-intensive, and the other is sentimental. But Memorial Day weekend isn’t just one lane — it’s a spectrum."
How AI Is Shaking Up Radio, Playlists, and Programming (And Why That’s OK)
"Despite all the hate, music fans aren’t running from AI, they’re enjoying it."
How Should RockTernative Radio Be Covering Diddy?
Most RockTernative brands won’t be broadcasting the Diddy verdict, but the question is how the formats should cover the trial, if at all.