Tag: Scott and BR

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

The 2019 Winter Ratings Report For Sports Radio

"BSM highlights some of sports radio's top performers for the 2019 Winter Book."

How Much Value Do Hosts Place on Radio Row Broadcasts?

It was one year ago when I wrote a lengthy piece on the challenges associated with broadcasting live on radio row during the week...

BSM Podcast Episode 5: Scott Kaplan – Mighty 1090

On the 5th episode, Barrett Sports Media President Jason Barrett shares his thoughts on the Infinite Dial study conducted by Edison Research. The Starting...

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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.