Tag: Scott Sutherland

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Bonneville’s Scott Sutherland: Radio Needs to Sell Smarter, Not More

"You can't be where we want to sell everything. I think we all got kind of bit in the rear for a while, where all these new products are coming out and we want to sell everything. That's a problem."

Meet The Leaders: Jeff Warshaw, CEO & Founder Connoisseur Media

"Having one-to-one relationships with our listeners is something that we need to continually always remember is the bread and butter of our business"

Meet The Leaders: Scott Sutherland, Executive Vice President of Regional Media Operations, Bonneville International Corporation

"Our business model all starts with we’re local content creators and not trying to get out of our way as it relates to distribution wherever our audiences are. That's where we want to go. Capped off with not a national sales strategy, but more hyperlocal"

How Ryan Hatch and Scott Sutherland Have Positioned Arizona Sports for Continued Prosperity

“We got in early, and first in wins in a lot of cases, and again, just the evolution and the talent along with it, but being on FM was absolutely paramount to our success.”

RAB Announces Newly Elected Board of Directors for 2025

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Meet the Leaders: Scott Sutherland, Bonneville International

There are very few people in corporate leadership positions in radio that I have talked to as much as I have talked to Scott...

6 Speakers Added To The 2024 BSM Summit Lineup

"Two of these individuals have built successful careers as on-air talent. Four remain involved in management and programming roles."

Jeff Smulyan, Mark Chernoff, Scott Shapiro, Scott Sutherland and Evan Cohen To Participate at 2023 BSM Summit

"The 2023 BSM Summit is a two-day media industry conference designed to help broadcasting professionals."

2022 BSM Summit – March 2, 2022 (Day 1)

"Check back throughout the day for updated details from Day 1 of the 2022 BSM Summit."

2022 BSM Summit Adds 6 More Speakers

"The theater is filling up, and we will stop selling live tickets to the show on Friday February 25th."

Popular

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."