"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."
"I’ve been in business long enough to know it changes in a hurry. So, I made the decision to keep my head down and continue my work for KJR. Always doing what they asked me to do. To be a good team player, and that opportunities might come down the road."
"This opportunity is something I’m not taking for granted. It’s cliche, but it’s a lifelong dream of mine since I was old enough to realize what goals are."