Tag: Share of Ear Study

The Edison Research data proves what we already knew. Younger audiences put much more emphasis on their phones. You can argue that the industry misplayed that push that's been steadily growing for years. But there's also time to rectify that, too.

In 2015, mobile devices represented 19% of in-car listening for the demographic, while AM/FM Radio stood at 66%.

"The dominance of podcast listening among younger age cohorts can certainly be attributed to their preference for on-demand content that also includes visual elements, qualities specific to podcasts and not radio."

Of all ad-supported in-car listening, 83% is spent with AM/FM radio.

This is the moment where leaders in the format have two choices. You can plug your ears and shout “la, la, la, la, la,” or you can do something about it.

That midday figure is just slightly higher than the 6-10 AM window.

A new milestone in audio consumption has been reached. Edison Research’s latest Share of Ear study reveals that podcast listening among 18- to 29-year-olds...

Edison notes that podcast listening on connected TVs (13%) now significantly outpaces that on smart speakers (3%).

The news of expanded AM/FM radio listening comes on the heels of a report that 64% of companies have now asked employees to return to the office in at least some capacity.

Daily time spent listening at home continued to drop in 2024 from its 2022 peak.