Tag: Share of Ear Study
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Edison Research: Podcast Listening Dominates AM/FM Radio in Younger Listeners
"The dominance of podcast listening among younger age cohorts can certainly be attributed to their preference for on-demand content that also includes visual elements, qualities specific to podcasts and not radio."
AM/FM Radio Reaches New In-Car Usage Highs, Edison Research Data Shows
Of all ad-supported in-car listening, 83% is spent with AM/FM radio.
How is Talk Radio Going to Address Its Podcast Problem?
This is the moment where leaders in the format have two choices. You can plug your ears and shout “la, la, la, la, la,” or you can do something about it.
Podcast Time Spent Listening Peaks in Middays, Edison Research Data Shows
That midday figure is just slightly higher than the 6-10 AM window.
Podcasts Now Equal AM/FM Radio in 18 to 29 Demo, Edison Research Data Shows
A new milestone in audio consumption has been reached. Edison Research’s latest Share of Ear study reveals that podcast listening among 18- to 29-year-olds...
Smart TVs Emerging as Key Audio Platform, Edison Research Finds
Edison notes that podcast listening on connected TVs (13%) now significantly outpaces that on smart speakers (3%).
At-Work AM/FM Radio Listening Jumps 10% in 2025, Edison Research Data Shows
The news of expanded AM/FM radio listening comes on the heels of a report that 64% of companies have now asked employees to return to the office in at least some capacity.
Audio Listening Nearing Pre-Pandemic Levels, New Edison Research Data Shows
Daily time spent listening at home continued to drop in 2024 from its 2022 peak.
69% of All News Audio Content Consumed on AM/FM Radio, New Edison Research Data Shows
The Edison Share of Ear study also shows that podcasting has taken the lead in the talk category.
Edison Research Share of Ear Study Shows Spoken Word Audio Growing in Popularity with Younger Demographics
"Young people have embraced this medium that uses spoken word instead of music to speak to their demographic."