Tag: Share of Ear
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Westwood One Touts Radio’s Strength But Misses Key Points
"If we truly insist on comparing ad-supported platforms, we have to consider that the market has exponentially expanded with the global reach of radio stations thanks to the Internet."
Share of Ear Survey: Most Radio Listening Still Done Via Broadcast Signal
"Among people 13 and older, 86% preferred to listen to their favorite station via the over-the-air signal."
Our Audience Has Changed And Larry Rosin Will Tell You How At The BSM Summit
"If you're at this summit, you have a stake in this and you want it to be something that's alive and kicking 15, 20, 30 years down the road.”