Tag: Share of Ear
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Edison Research: AM/FM Dominates Ad-Supported Car Audio
"Advertisers chasing young listeners therefore still find most of them on broadcast frequencies."
Edison Research: On-Demand Audio Consumption Widens Lead Over Linear
"On-demand platforms, including streaming music and podcasts, now account for 56% of all audio time in 2026, according to Edison Research's Share of Ear."
Edison Research: 13-34 Year Old Demographic Spend Most Daily Time Listening to Audio
"Adults 18+ averaged three hours and 54 minutes per day in Q4 2025. Moreover, 13–34 year-olds outpace that demographic by more than 30 minutes."
Podcast Listening Surpasses AM/FM Radio Spoken Word Listening For First Time, New Edison Research Data Shows
Spoken word audio listening accounts for 25% of all daily time spent with audio, the Edison Research study shows.
Westwood One Study Shows Sports Radio Flourishing With Revenue, Streaming, In-Car Listening
"Over the past decade, the number of sports-formatted AM/FM stations has climbed 14%, while revenue shares, as measured by Miller Kaplan, have surged 38%."
The Industry According To….Larry Rosin, Edison Research
"Have we created stations that maybe people are less likely to tune out of, but also less like to tune into?"
Why 2026 Must Be the Year Radio Fully Embraces On-Demand Listening
This may be the most important time in the history of podcasts to let your listeners know they can find you on any podcast platform.
Why Sports Radio Needs a Podcasting Wake up Call
"A simple truth for sports radio talent is this: if you haven’t developed a strategy to get on video and create outside of your show, the hourglass is running out of sand"
Radio’s Real Problem Isn’t Digital — It’s the Narrative
It is troubling that, as an industry, we have failed to respond in a timely manner and have allowed a false narrative to emerge regarding who we are and what we do.
In-Car Listening on Mobile Devices Nearly Doubles in Past Decade, Edison Research Study Shows
The report from Edison Research comes as an estimated 80 million Americans will travel more than 50 miles for Thanksgiving festivities this week, according to AAA.