Tag: Share of Ear
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Edison Research: 13-34 Year Old Demographic Spend Most Daily Time Listening to Audio
"Adults 18+ averaged three hours and 54 minutes per day in Q4 2025. Moreover, 13–34 year-olds outpace that demographic by more than 30 minutes."
Podcast Listening Surpasses AM/FM Radio Spoken Word Listening For First Time, New Edison Research Data Shows
Spoken word audio listening accounts for 25% of all daily time spent with audio, the Edison Research study shows.
Westwood One Study Shows Sports Radio Flourishing With Revenue, Streaming, In-Car Listening
"Over the past decade, the number of sports-formatted AM/FM stations has climbed 14%, while revenue shares, as measured by Miller Kaplan, have surged 38%."
The Industry According To….Larry Rosin, Edison Research
"Have we created stations that maybe people are less likely to tune out of, but also less like to tune into?"
Why 2026 Must Be the Year Radio Fully Embraces On-Demand Listening
This may be the most important time in the history of podcasts to let your listeners know they can find you on any podcast platform.
Why Sports Radio Needs a Podcasting Wake up Call
"A simple truth for sports radio talent is this: if you haven’t developed a strategy to get on video and create outside of your show, the hourglass is running out of sand"
Radio’s Real Problem Isn’t Digital — It’s the Narrative
It is troubling that, as an industry, we have failed to respond in a timely manner and have allowed a false narrative to emerge regarding who we are and what we do.
In-Car Listening on Mobile Devices Nearly Doubles in Past Decade, Edison Research Study Shows
The report from Edison Research comes as an estimated 80 million Americans will travel more than 50 miles for Thanksgiving festivities this week, according to AAA.
Westwood One Touts Radio’s Strength But Misses Key Points
"If we truly insist on comparing ad-supported platforms, we have to consider that the market has exponentially expanded with the global reach of radio stations thanks to the Internet."
Share of Ear Survey: Most Radio Listening Still Done Via Broadcast Signal
"Among people 13 and older, 86% preferred to listen to their favorite station via the over-the-air signal."