Tag: Sirius XM

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Why Social Media Feedback Is Far Too Valuable For Any Sports Brand To Ignore

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"No manager should blindly react to every social media comment. But no manager should fully dismiss social media feedback simply because it comes from a platform where negativity can thrive."

Why 93 WIBC Dedicated a Full Day to Remembering Matt Bair

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"We've done so many fun videos with him. And he just had such great comedic chops, but at the same time, so humble. And he was a big deal who didn't seem to know he was a big deal. And I think that made him a bigger deal, because he was just so unaware of how loved he was."

Radio Programming Strategy: Chris Shebel’s Format Blueprint

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"It's heavy on gold." That's crucial because Palm Springs' radio audience is predominantly 50 and older. The music serves them, not some mythical club demographic."

Inside Chase Daniel’s Growing Digital Network While Expanding His ESPN Profile

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"If I’m doing this and spending time away from my family, there’s a reason. I want to call the best games possible and be in the best situation to talk ball and have fun with it."

The Greatest Threat To a Brand’s Success Is Itself

Columns Jason Barrett Jason Barrett -
Mark Cuban once said "work like there is someone working twenty four hours a day to take it all away from you." In the...

Andy Gresh Heads Home To Providence’s WPRO

Radio BSM Staff BSM Staff -
Andy Gresh is returning to Providence. The accomplished sports talk show host who has been co-hosting afternoons in Hartford alongside Joe D'Ambrosio on WTIC,...

The Top 20 National Sports Radio Shows of 2016 Are…

2016 Jason Barrett Jason Barrett -
Today we depart from featuring the local scene to turn our attention to those hosts who perform across the country on a national sports...

Another 10 Talents You May Not Know, But Should!

Columns Jason Barrett Jason Barrett -
One of the rewarding parts of being a sports radio strategist and consultant, is having the time to observe different brands, markets and individuals....

Changing The World Through Innovation

Columns Jason Barrett Jason Barrett -
I was reminded this week that there are still people in the media industry who seek to inspire, and change the world. To introduce...

The Evolution of Mad Dog Sports Radio

Columns Jason Barrett Jason Barrett -
In society, we use terms like mainstream and underground to describe popular and unfamiliar trends. To those working in the terrestrial radio business, local...

When Corporate Greed Takes Over The Game

Columns Jason Barrett Jason Barrett -
Allow me to vent for a minute. On Friday, Bloomberg reported that the NBA owners have approved advertising on jerseys. As soon as I heard...

The Power of Branding and Versatility

Columns Jason Barrett Jason Barrett -
The world of sports media has evolved over the past decade, causing industry professionals to make career sacrifices, and open their minds to new possibilities....

Why We Can’t Keep Ignoring The Signs

Columns Jason Barrett Jason Barrett -
"It's the same old story, same old song and dance, my friend" - Aerosmith It's ironic that a couple of lyrics written by a rock band...

The Intersection of Content and Advertising

Columns Jason Barrett Jason Barrett -
In today's rapidly changing world, sports media consumers are making it known that they want less interruptions during their programming experiences. The problem though,...
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Why 93 WIBC Dedicated a Full Day to Remembering Matt Bair

Features 0
"We've done so many fun videos with him. And he just had such great comedic chops, but at the same time, so humble. And he was a big deal who didn't seem to know he was a big deal. And I think that made him a bigger deal, because he was just so unaware of how loved he was."

Radio Programming Strategy: Chris Shebel’s Format Blueprint

Features 0
"It's heavy on gold." That's crucial because Palm Springs' radio audience is predominantly 50 and older. The music serves them, not some mythical club demographic."

Inside Chase Daniel’s Growing Digital Network While Expanding His ESPN Profile

Features 0
"If I’m doing this and spending time away from my family, there’s a reason. I want to call the best games possible and be in the best situation to talk ball and have fun with it."

AudioGraph Changes Radio Attribution Game Entirely

Columns 0
"(It) aligns more closely with digital buying and measurement standards."