"Just as bad as I'm sure Fox News was worried it would get, it's far worse than that...they've lost almost two-thirds of their audience in the 8:00 PM timeslot."
In a world where everything has become individualized, customizable, and on-demand, the downfall of national sports radio was inevitable. But that doesn't mean it can't fight back.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."