"The stations that succeed won’t necessarily be the ones with the deepest soccer knowledge. They’ll be the ones that recognize the scale of the moment and strategically find a way to insert themselves into it."
"For a growing share of fans, the World Cup isn't just watched, it's listened to. In a tournament defined by global narratives and cultural pride, the brands that win may be the ones that show up where fans are listening."
"Twellman will serve as a correspondent throughout the tournament, contributing analysis and commentary across Yahoo Sports shows and digital platforms."
"We can’t wait to have him with us throughout the tournament, delivering insights like only Zlatan can, for what promises to be must-see television in his first time as a FIFA World Cup analyst."
"By spotlighting FIFA’s premium content and unlocking new opportunities for media partners and creators, this agreement will engage global fans in ways never seen before."
"Apple TV first tested iPhone in a live sports workflow during a September 2025 Friday Night Baseball game between the Boston Red Sox and Detroit Tigers."