"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"Experimentation isn’t the problem. In fact, it’s necessary. Audiences evolve, consumption habits shift, and standing still is the fastest way to become irrelevant. But experimentation without intention? That’s when the square peg keeps getting jammed into the same round hole."
"Right now, baseball has something it’s been missing for years: a nightly reason to watch—not just for outcomes, but for moments. Because suddenly, any pitch can flip a game."
"This is something that is addressing a lot of feedback that we’ve heard from established creators who we’ve tried to entice, or have been interested in coming on board.”