Tag: social media

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

ESPN Extends Sports Digital, Social Winning Streak to 57 Months In March

Sports John Mamola John Mamola -
"ESPN led every major digital category in March. Across ESPN Digital, YouTube, and social platforms, unique fan reach climbed 1% year-over-year."

How the NFL Schedule Release Can Be Sports Radio’s Multiplatform Success Story

Columns John Mamola John Mamola -
"The NFL schedule release is a test of a station’s ability to think like a modern content brand. It rewards preparation, creativity, and responsiveness. Those that treat it as just another news item will continue to fall behind."

Why the NFL Can’t Have It Both Ways With Draft Pick Tipping

Columns John Mamola John Mamola -
"You can’t empower insiders, reward scoops, and fuel the social media fire, then act surprised when it burns a little too hot."

Sports Radio Continues To Play the Wrong Social Media Game

Columns John Mamola John Mamola -
"Make no mistake: the next generation of sports fans isn’t choosing between AM, FM, or even streams. They’re choosing between personalities, access, and interaction. Increasingly, that decision is happening on YouTube."

OutKick Reports Massive Growth In Viewership, Unique Visitors During First Quarter

Sports BSM Staff BSM Staff -
"OutKick had a tremendous first quarter because the platform continues to stand out as the only sports site that leads with common sense and asks the questions that other publications shy away from."

Joe Buck on Social Media Criticism: “It’s Almost Part of Your Pay”

Sports BSM Staff BSM Staff -
"You have to be an adult and realize that not everybody's gonna like you. I realized that a long time ago. It wasn't easy and it hurt."

Quick Customer-Service Wins Music Radio Can Use to Secure Listener Loyalty

Columns Kevin Robinson Kevin Robinson -
"Companies that empower their teams with tools to actively listen and respond effectively deepen listener loyalty."

Fox News, Candace Owens, Dan Bongino, Scott Jennings, Clay Travis Dot List for Highest Engagement X Accounts

News BNM Staff BNM Staff -
Elon Musk has the most engagement of any account, with 251 million engagements.

32% of Americans Say Social Media More Relevant Than Traditional Media, Deloitte Data Shows

Business BNM Staff BNM Staff -
33% of consumers added that they feel "a stronger personal connection" to social media creators than to TV personalities or actors.

Reflecting on the Silencing of CBS News Radio

Columns Bob Lawrence Bob Lawrence -
"Ultimately, the shutdown of CBS News Radio is both a warning and an opportunity."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."