Tag: Sounds Profitable

The advertising money flowing into podcasting is real and it's remarkable. But it comes with a responsibility that the space can't afford to ignore.

"If you were designing a genre from scratch to perfectly mirror the podcast audience, you couldn’t do much better than News."

The next two years will almost certainly bring another seismic change. It could be technological, it could be cultural, and it could come from outside the podcast industry entirely.

As part of the new deal, Sounds Profitable partners Bryan Barletta and Tom Webster will remain shareholders and will also operate independently.

"This consolidation reflects a broader shift happening in the industry: the move away from high-cost, narrative-first podcasting toward more scalable, monetizable, and creator-driven formats."

"Podcasting is the most versatile medium, and I think more and more we're learning that the same people will dip back and forth between audio and video versions of their favorite shows. And I think that's a message that we haven't really talked about in podcasting."

"News podcast consumers aren't passive - they're active evangelists who drive discovery through word-of-mouth."

15% of weekly podcast listeners shared that they spent time with business podcasts in the past 30 days.

The number of adults who say they have never listened to a podcast is down two percentage points from last year.

"I think one of things we have to unlock in this business is continuing to make it easy, and frictionless, and risk free to buy the smaller shows at scale with the kind of targeting that podcasting enables."