Tag: Sounds Profitable

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Inside Brian Kilmeade’s New Book, 30 Years at Fox News, and Welcoming Karoline Leavitt

“I lose my phone 20 times a day. I don’t know where I put my iPad. But for some reason, this stuff sticks. It really helps me see the big picture through all these historic times that we’re in.”

Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

65% of Podcast Consumers Follow 3 or Fewer Shows, Sounds Profitable Data Says

Podcasting continues to attract new consumers, with 34% saying they began listening to podcasts less than one year ago.

New Podcast Atlas Survey: Clips On Social Become Top Podcast Discovery Tool

"Clips put podcast content into the same feeds where the mass-reach money is already going, which makes them the one piece of the podcast world that operates at social-platform scale."

Audio Podcasts Have Higher Trust Levels Than Video Podcasts, New Sounds Profitable Data Shows

Audio rates highest for being "accurate and factual" at 58%, edging out video's 55%.

New Data: 61% Of Podcast Consumers Discover Their Favorite Shows Through YouTube, Social Media

"What this research makes clear is that discovery is happening where people already spend their time. YouTube, social feeds, search, and personal recommendations have become the front door to podcasting."

The $65 Million Question: Can Podcasting Avoid Radio’s Mistakes?

The advertising money flowing into podcasting is real and it's remarkable. But it comes with a responsibility that the space can't afford to ignore.

Political Talk and News Podcast Listeners Evenly Split Down Party Lines, Sounds Profitable Data Shows

"If you were designing a genre from scratch to perfectly mirror the podcast audience, you couldn’t do much better than News."

What’s Next for the Podcast Industry After the Pivot to Video?

The next two years will almost certainly bring another seismic change. It could be technological, it could be cultural, and it could come from outside the podcast industry entirely.

Podcast Movement, Sounds Profitable Announce Plans for Merger

As part of the new deal, Sounds Profitable partners Bryan Barletta and Tom Webster will remain shareholders and will also operate independently.

The Podcast Industry Reacts to Amazon Instituting Mass Layoffs at Wondery

"This consolidation reflects a broader shift happening in the industry: the move away from high-cost, narrative-first podcasting toward more scalable, monetizable, and creator-driven formats."

Sounds Profitable’s Tom Webster Believes the Time is Right for the Podcast Industry to Have a Cohesive Message to Advertisers

"Podcasting is the most versatile medium, and I think more and more we're learning that the same people will dip back and forth between audio and video versions of their favorite shows. And I think that's a message that we haven't really talked about in podcasting."

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Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

Inside John Fanta’s NBC Sports Rise Built on Energy, Versatility and Saying Yes

"The product better be for the fan. Everything I do has to count no matter what it is. I look at any second on the air trying to meet and exceed the bar that's been set. That's what makes it fun."