Tag: Sounds Profitable
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Oxford Road’s Dan Granger: Host-Read Ads Remain Podcasting’s Golden Goose
"Both men pointed to live events as an overlooked opportunity."
65% of Podcast Consumers Follow 3 or Fewer Shows, Sounds Profitable Data Says
Podcasting continues to attract new consumers, with 34% saying they began listening to podcasts less than one year ago.
New Podcast Atlas Survey: Clips On Social Become Top Podcast Discovery Tool
"Clips put podcast content into the same feeds where the mass-reach money is already going, which makes them the one piece of the podcast world that operates at social-platform scale."
Audio Podcasts Have Higher Trust Levels Than Video Podcasts, New Sounds Profitable Data Shows
Audio rates highest for being "accurate and factual" at 58%, edging out video's 55%.
New Data: 61% Of Podcast Consumers Discover Their Favorite Shows Through YouTube, Social Media
"What this research makes clear is that discovery is happening where people already spend their time. YouTube, social feeds, search, and personal recommendations have become the front door to podcasting."
The $65 Million Question: Can Podcasting Avoid Radio’s Mistakes?
The advertising money flowing into podcasting is real and it's remarkable. But it comes with a responsibility that the space can't afford to ignore.
Political Talk and News Podcast Listeners Evenly Split Down Party Lines, Sounds Profitable Data Shows
"If you were designing a genre from scratch to perfectly mirror the podcast audience, you couldn’t do much better than News."
What’s Next for the Podcast Industry After the Pivot to Video?
The next two years will almost certainly bring another seismic change. It could be technological, it could be cultural, and it could come from outside the podcast industry entirely.
Podcast Movement, Sounds Profitable Announce Plans for Merger
As part of the new deal, Sounds Profitable partners Bryan Barletta and Tom Webster will remain shareholders and will also operate independently.
The Podcast Industry Reacts to Amazon Instituting Mass Layoffs at Wondery
"This consolidation reflects a broader shift happening in the industry: the move away from high-cost, narrative-first podcasting toward more scalable, monetizable, and creator-driven formats."