Tag: Sounds Profitable
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Sounds Profitable’s Tom Webster Believes the Time is Right for the Podcast Industry to Have a Cohesive Message to Advertisers
"Podcasting is the most versatile medium, and I think more and more we're learning that the same people will dip back and forth between audio and video versions of their favorite shows. And I think that's a message that we haven't really talked about in podcasting."
Average News Podcast Listener Nearly 25 Years Younger Than Cable News, Sounds Profitable Data Shows
"News podcast consumers aren't passive - they're active evangelists who drive discovery through word-of-mouth."
More Than 1/3 of Business Podcast Consumers Come From 18-34 Demographic, Sounds Profitable Data Shows
15% of weekly podcast listeners shared that they spent time with business podcasts in the past 30 days.
Podcast Use Grows as Majority of Americans Now Label Themselves Monthly Users, New Study Reveals
The number of adults who say they have never listened to a podcast is down two percentage points from last year.
Sounds Profitable’s Tom Webster Believes Podcasting Has a Bright and Profitable Future
"I think one of things we have to unlock in this business is continuing to make it easy, and frictionless, and risk free to buy the smaller shows at scale with the kind of targeting that podcasting enables."