Tag: Southwest Airlines

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Why Sports Radio Cannot Ignore The FIFA World Cup This Summer

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"When millions of people are tuning in to the biggest sporting event on the planet, hosted in your own backyard, sports radio doesn't have the luxury of pretending it isn't happening."

Ten Years Of Locked On: The Rise of a Podcast Empire Eyeing Its Next Chapter

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"There's a tendency that businesses have to hold things close to the vest... David and I don't believe that's a good strategy. Telling our story is important for everyone involved with Locked On."

Talk Radio Hosts Should Ask This One Question After Every Show

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What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.

Greg FM: Because Nobody Ever Requested “15 Songs In A Row”

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"It offers a voice that reminds the listener that somebody is actually there."

How Radio Leaders Can Avoid Making the Mistakes Southwest Airlines Just Made

Columns Garrett Searight Garrett Searight -
Do you know what sets you apart? Do you know why your listeners choose you? Don't fall into the trap that Southwest Airlines just did.

A Branding Lesson From Pretzels, Napkins, And Coffee Mugs

Radio Ron Harrell Ron Harrell -
Pretzels, napkins, coffee mugs. What’s the big deal? The attempt to make the mundane more imaginative or the routine a bit unusual is the deal.

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Ten Years Of Locked On: The Rise of a Podcast Empire Eyeing Its Next Chapter

Features 0
"There's a tendency that businesses have to hold things close to the vest... David and I don't believe that's a good strategy. Telling our story is important for everyone involved with Locked On."

Talk Radio Hosts Should Ask This One Question After Every Show

Columns 0
What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.

Greg FM: Because Nobody Ever Requested “15 Songs In A Row”

Columns 0
"It offers a voice that reminds the listener that somebody is actually there."

Inside Manraze: How Def Leppard and Sex Pistols Members Formed a Trio

Features 0
"Oh, he's in that bloody heavy metal band"