The NFL took a dramatic step & created an entirely new position to the front office of the league. The League announced David Highhill as the first Vice President, General Manager of Sports Betting.
The survey found that 21% of those that identify as heavy AM/FM radio listeners have placed a bet online or with a sports book's app...that compares to 13% of those that identify as heavy television viewers.
“We’ve got people in the stands betting on who’s going make the next free throws. I mean, think about that,” said Barkley... If I was a scumbag, I’d look at my friend in the stands, and say, ‘Yo, I’m going to miss both of these free throws.’ Now, that’s cheating.”
"You know, fans in every market are a little bit different. So I think there is something to be learned from us here, but I don't think you could just replicate it in ten different markets and expect that exact the same success."
"Apple TV first tested iPhone in a live sports workflow during a September 2025 Friday Night Baseball game between the Boston Red Sox and Detroit Tigers."