Tag: Sports Columns

"Networks like FOX Sports understand that shoulder programming needs more than discussion. It needs personality and personalities who bring out the characters of others. That's the magic of Alexi Lalas."

"I am pleased that FIFA no longer tries to turn non-soccer fans into soccer fans. Instead, this year's World Cup has presented the best of what the game offers, thereby drawing eyeballs to the action."

"Guaranteed human is such a powerful promise. It's also why it rings hollow when the very humans responsible for creating those connections continue to disappear without warning for local audiences."

"If this is the opinion business, there's no need for apologies. Being wrong comes with the territory. What matters is having the conviction to make the call in the first place and the credibility to own the outcome afterward."

"For decades, SportsCenter wasn’t just where fans consumed sports news. It was where sports media stars were born. As Linda Cohn prepares to sign off, it’s fair to wonder if her retirement represents more than the end of a remarkable career."

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

"If FOX Sports Radio wants to maintain its position atop the syndicated sports radio space, it must have a succession plan ready long before 2028 arrives. Not just for Dan Patrick, but based on his recent comments, Colin Cowherd as well."

"Every four years, somebody asks if this is finally soccer’s breakthrough moment. At some point, we have to stop asking whether soccer is arriving and start recognizing that it already has."

"If FOX Sports wants validation, it doesn't need to look any further than the numbers. Viewership is soaring, social engagement is exploding, and the World Cup is breaking through with American audiences in ways few could have imagined. That's the victory."

"One of DeAugustino’s strengths as an interviewer is knowing when not to talk. She actually listens to what a guest is saying, reacts visually, and then follows up based on the previous answer. It might sound simple, but when done well, it is sports media high art."