Sports accounted for the largest share of top genres, with seven advertisers spending the most in the category. Five advertisers made comedy their largest category, while news accounted for the remaining three.
"The Highmark Stadium opener rose 5% over last year's Thursday Night Football season debut. Meanwhile, it jumped 21% above last season's full-year average of 15.33 million."
"When Major League Baseball opened the 2026 season on Netflix, the reaction was predictable before the first pitch. This isn’t baseball. This feels weird. What am I watching? You know the song—take me out to the ballgame, buy me some peanuts and… Netflix. Yeah, that part."
"This wasn’t about pleasing purists. It wasn’t about winning the next morning’s sports media debate. It was about signaling to leagues — especially the NFL — that Netflix is ready to compete on the biggest stage there is."
"The Highmark Stadium opener rose 5% over last year's Thursday Night Football season debut. Meanwhile, it jumped 21% above last season's full-year average of 15.33 million."