Tag: Sports Columns

"The danger comes when inflated or expanded definitions of “viewership” become accepted without context. Because eventually those expectations become baked into rights fees, ad sales, staffing decisions, and long-term business strategy."

"Sports media doesn’t need another Ted Turner because there will never be another one. What it does need are more leaders, executives, and on-air talents willing to channel the same fearless spirit that made him successful."

"Monaco, Ferraro, and the ESPN crew brought viewers into the arena and onto the ice to experience the full power and passion of playoff hockey."

"The NFL schedule release is a test of a station’s ability to think like a modern content brand. It rewards preparation, creativity, and responsiveness. Those that treat it as just another news item will continue to fall behind."

"Strong rivalries and consistent promotion are clearly connecting with viewers.'

"ESPN doesn’t need nostalgia—it needs impact. And impact is exactly what a recurring role for Bayless on First Take could deliver. The history is proven, the attention is guaranteed, and the interest is already built in."

"If a badge is still meant to signal trust, then limiting that signal to music ignores where the next credibility crisis is already unfolding."

"Leagues have accepted the revenue. Networks have built it into broadcasts and are being paid a premium for it. Sportsbooks have expanded the menu. Everyone has a stake. That also means everyone shares responsibility."

"You can’t call out softness in the market while excusing it in your own building."

"Audacy isn’t just launching another station. It’s testing whether FM can finally unlock a market that has resisted the format at scale like other large markets."