"From behind-the-scenes access as athletes prepare for competition to unique perspectives, Rinkside Live and Courtside Live put fans in control and take them deeper into the sports they love to celebrate, and the culture and stories that surround them."
"FOX, CBS, and NBC each leveraged distinct strengths, from national windows to studio programming and streaming, reaffirming the league’s unmatched value to its media partners."
"The most important thing is does your audience believe you. Does your audience mean the things you say. It's not about being right, it's about being sincere."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."