"The network’s total digital reach equated to 69.1% of all U.S. adults—nearly 7 out of every 10—cementing ESPN as the top-performing sports media brand across digital for the month"
“The guy showed that he has a fundamental misunderstanding of where ESPN and other broadcast outlets are and what matters to their audience in the modern day.”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."