"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."
It's OK to do occasional price and item ads to generate leads a few times a year at critical times. But, month in and month out, run that jingle and make them laugh or cry to build a business.
"Rather than chasing meters and subjectively touting that we have 'the best content' we should be focused on building strong, sustainable, multiplatform businesses."
"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."
"I use the term irresistible on this show. That’s the moments I’m chasing in this show. It’s the one you can’t resist when it shows up in your feed. You’ve seen it five times in that ten second clip, and you’re still unpacking some of the feelings behind it. That’s what success will look like for me building out a roster of shows bringing those feelings out in different ways."