Locked On reached 300 million audio downloads and video views from sports fans from across the country in 2023, a 37 percent increase compared to last year.
NBCU wanted to keep the game, however, the report says Amazon has a clause in its agreement for 'Thursday Night Football' which allows it to have first choice.
“The Expos were the first MLB team outside of the U.S., and despite their departure from Montreal, they continue to have passionate fans to this day. This film will tell the story of the team through the eyes of those who lived it.”
“Looking back, I think the risk would have been not doing it,” said Mackey. “It's the most fun I have had in my 20-year career doing this. We do consider it the new model for local sports media.”
"The future of legacy media won't be determined by transmitters, call letters, apps, or even ratings books. It'll be determined by whether organizations can convince their best talent that staying offers more opportunity than leaving."