"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."
Barstool created a design featuring the phrase C'ville Strong above the cross swords used in Virginia's athletic logo. The design also features the initials and numbers for the three murdered players.
"I'm not scared of none of them because the truth's on my side, and I know how to articulate it. These athletes don't, and they need to be backed up by someone with a pair."
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."